Handcrafted since 1943, our Glo® Hooks are highly effective at catching any species of fish, whether you're drifting, trolling, jigging, or ice fishing. Comprised of a hard plastic non-floating material, our secret supercharged formula allows the blue to glow blue, the red to glow red, etc. The Glo® Hook doesn't require "charging" to catch fish. However, when fishing in deep dark waters, at night, or during the early morning hours, you can create a higher-intensity glow by exposing the Glo® Hook to sunlight or flashing with a strobe light. "Many insect larvae, particularly midges, have a "glow-like" appearance when they emerge from the bottom of a lake. When I am fishing for walleye during insect hatches I like to use Glo® Hooks tipped with a small piece of night crawler behind a bottom bouncer. This type of presentation also excels when fish seem to be turned off, or heavily pressured during tournaments," reports Chad Richardson, Kansas, wildlife biologist and pro fisherman. Regular $2.99, Now $1.99!